Congratulations on starting your real estate website.
It’s a good way to find users who are actively searching for your listings.
However, to get more traffic, you need to find the best real estate SEO experts to optimize your website. Here are some of the qualities you should be looking for in these real estate SEO experts.
Qualities Of The Best Real Estate SEO Experts
1. How Many Years Of SEO Experience Do They Have?
Ever since the search engines placed a lot of emphasis on domain strength and page rankings, there have been a lot of SEO consultants and experts.
Of course, there is no guarantee that these ‘self-proclaimed experts’ know how to optimize websites. Search engine algorithms come up with various ranking variables each day.
Therefore, a specific strategy for optimizing a real estate website might have worked years ago but not today. An SEO expert who has been in business for many years knows the varying techniques that might have worked previously and what actually works today.
Keep in mind that a real expert should examine your real estate website and determine the best techniques to use to optimize it successfully.
2. An Expert Understanding Of The Various SEO Levels
Any search engine optimization expert should use 3 levels to successfully optimize a real estate website. These include the following.
• Technical SEO – Here, the SEO expert should focus on the website’s structure and determine the ease of search engines to crawl the site and index the content appropriately.
• On-Page SEO – Here, the expert should use the right keywords or HTML tags to increase the organic traffic to your site.
• Off-page SEO – The SEO expert should identify the various factors outside of the website such as link-building that can lead to more traffic to the website.
If your real estate website is to be optimized successfully, all these categories need to be implemented. Of course, some of the elements might be more prevalent but a good SEO expert should know which combination works the best for your real estate website.
3. Exceptional Track Record Of Search Engine Optimization
If the SEO expert you’re looking to hire for your website has been around for a long time, he/she should know the best real estate SEO strategies to incorporate in your website.
Even better, there should be a proven track record of success. You can confirm this by asking for a list of references as well as previous or current clients.
Of course, if the SEO expert has worked with other realtors to optimize their websites, there should be some way to monitor the success. For instance, what’s the ranking of the previous client’s website?
Are there any other ways that the SEO expert includes in his/her strategies to keep the website in the top pages in the search engine results?
What the previous clients have to say about a particular expert can determine whether or not you should make the hire. Therefore, look through the reviews and testimonials from previous clients and make the best decision for your real estate site.
4. Excellent Communication Skills
Creating a good SEO strategy for a real estate website is not an easy thing to do. The SEO expert needs to incorporate the client’s wishes with his/her expertise to come up with a successful strategy.
That’s why the expert needs to have exceptional communication skills. The first step is understanding your real estate business objectives?
Do you hope to get more traffic to your site? Are you hoping to sell or rent more listings? Do you hope to provide more information about specific neighborhoods to your potential buyers?
The SEO expert needs to understand what you’re hoping to achieve from the entire optimization project so as to create a good strategy for the best results.
On the other hand, successfully optimizing a real estate website is an on-going process. Therefore, both the client and the expert should be in constant communication throughout the entire process.
Therefore, it’s ideal to identify the best channel of communication such as phone, email, SMS and much more. An SEO expert with the best communication skills should help bring your ideas to life.
Use these tips to find a good SEO expert for your real estate website.